We're for the thinkers, doers, creators, the do-it-because-I-love-it kind. We're the ones who challenge the norm.

We're curious to know why the products have been designed and how they'll enhance our outdoor adventures. We want to buy good things and own them a long time, whether for a weekday commute or weekend mountain escape. 

We value functional gear that is kind to Mother Earth and doesn't compromise on style.